Samples
Brand Management
This demonstrates some of the range I am capable of from strategy and segmentation to product development and project management.
This brand marketing consultation mock-up was put one I put together on a small toy company to present recommendations
Marketing Management
This demonstrates the process of creating an SEO-driven digital ad campaign from determining ad groups to determining keywords to content creation
This was an AZFCU promotional email planner that I built out to help improve the marketing team process.
Video, Facilitation, Presentation, Training
This is one of the monthly training presentations that I presented to marketers and communicators onboarding with Arizona State University (ASU) on the Brand Guide and how branding is implemented at the University. Recorded 3/23/2023.​​
This was a video I created to aid AMA Boston in pitching training for Account Based Marketing (ABM). It was built in a Pecha Kucha format presentation to drive audience engagement. Pecha Kucha presentations are intended to be voiceover presentations consisting of 20 slides timed at 20 seconds each, so nobody has time to get bored.
PowerPoint Presentations
This proposal presentation that I created demonstrated to leadership the intentions and options for the ASU Brand Academy Summer Camp 2023 training event.
This was a training presentation that I put together for AMA Boston and delivered to the membership over Zoom on Account Based Marketing.
This change management presentation that I built and shared in collaboration with leadership to the loan teams to express expectations and timeline for trainings around a Sageworks system implementation.
This kickoff meeting presentation was one I developed and used to initiate work activities to launch a new AZFCU tap-to-pay card system and associated marketing for getting the card in consumer hands.
This project status presentation was put together on a weekly or biweekly basis during the lead-up to the annual marketing project for World Wish Day. As Project Manager, I worked with the Brand Manager and Director to deliver status across the team and up to leadership.
This presentation was created to report out on complex process improvement research and analysis that I completed to improve the efficiency of donated airline miles used in the granting of wishes for children.
Copywriting Examples
Event Management Collateral
Event Seating Layout: This was a seating layout I put together to support the February 2023 event titled, "Community Brainstorm". The event featured about 200 people, catered food, and lots of interactivity for guests.
Registration Portal Build: For the Summer Camp 2023 experience, I wrote content, built registration in Stova/Aventri event management system, and updated the page in the Brand Guide to support 50+ sessions, 500 registrants, and over 100 speakers.
Integrated Marketing Project Schedule: For Make-A-Wish's 2019 World Wish Day, I built this schedule, guiding the team in building digital advertising assets for Social Media, producing TV PSAs, and crafting PR to share the Make-A-Wish brand; delivering on-time and within budget of $267,500.
Executive Status Report: To keep executives and other managers aware of status as we worked towards completion of World Wish Day 2019, I created high-level status reports designed to communicate progress.
Run of Show and Room Assistant Handout: For the 2018 Make-A-Wish National Conference, I developed the training Run of Show as well as documentation to help communicate to Room Assistants expectations, guidance in managing their room track, and speaker information.