Why do consumers say one thing but do another? I do it when I say, “Next time I buy a hot sauce, I’m going to try something new” but then wind up buying the same hot sauce as last time again. How about you? There are three key signals you should look at when figuring out true purchasing intent: Actual Spend, Effort, Peacocking. Obviously there’s more too it than just that, but read on in the article if you want to some ideas for aligning your strategy with how people really s

When it rains, it pours. Brand Managers and Meteorologists have more in common than you might think. We often predict sunshine but sometimes the unexpected happens. That's where data, insight and transparent communications can be leveraged for effective reactions, and a competitive advantage is created. The goal isn't to eliminate uncertainty, it's to navigate it effectively.

One of the key challenges companies face in branding is getting everyone on the boat rowing in the same direction. This can be tackled through the onboarding process and a 5 pillar framework which shift employees from observers to brand advocates. If you want to build and extend your culture internally; if you want your teams to embrace your brand, really be intentional about the communities you are creating. You CAN all tell the same brand story!

I worked with ChatGPT to create a simulated Brand Management Plan. The end result was a 54 page detailed sample plan. This is what I made.

Tracking marketing trends: Rapid changes ranging from AI to shifting social platforms, it can be hard to keep up. Let's chat about it.

Branding ties to human psychology & evolution, driving decisions and forging emotional bonds. Effective strategies navigate market dynamics.

Unravel the intricate synergy between brand management and Go-To-Market strategies.

Successful brand strategy is like piecing together a complex jigsaw puzzle. There are many pieces, but some are more important than others.