One of the key challenges companies face in branding is getting everyone on the boat rowing in the same direction. This can be tackled through the onboarding process and a 5 pillar framework which shift employees from observers to brand advocates. If you want to build and extend your culture internally; if you want your teams to embrace your brand, really be intentional about the communities you are creating. You CAN all tell the same brand story!

I worked with ChatGPT to create a simulated Brand Management Plan. The end result was a 54 page detailed sample plan. This is what I made.

Tracking marketing trends: Rapid changes ranging from AI to shifting social platforms, it can be hard to keep up. Let's chat about it.

Branding ties to human psychology & evolution, driving decisions and forging emotional bonds. Effective strategies navigate market dynamics.

Unravel the intricate synergy between brand management and Go-To-Market strategies.

Successful brand strategy is like piecing together a complex jigsaw puzzle. There are many pieces, but some are more important than others.