Why do consumers say one thing but do another? I do it when I say, “Next time I buy a hot sauce, I’m going to try something new” but then wind up buying the same hot sauce as last time again. How about you? There are three key signals you should look at when figuring out true purchasing intent: Actual Spend, Effort, Peacocking. Obviously there’s more too it than just that, but read on in the article if you want to some ideas for aligning your strategy with how people really s